1 - Start with your domain name - Your domain name is the address people use to get to your site. For example, this site’s domain name is http://www.e-booknow.com. My website is about ebooks and how to make money selling ebooks on the internet. I definitely wanted the word, “ebook,” in my domain name. The hyphen may have not been a good choice but I’m stuck with it for now. The point is that people searching for information on ebooks are going to go to Google, Yahoo, MSN, and other search engines and more than likely type in the word, “ebook,” in their search. Those search engines may show my site before other sites because “ebook” is in my domain name. I’m basically telling the search engines, “Hey, my website is about ebooks. If you didn’t notice, check out the domain name.”

You can take it one step farther and have a domain like www.ebooknow.com/ebook/ebook_delivery.html. I’ve got “ebook” in there three times and hopefully the page that that domain is pointing to is about ebook delivery.

2 - Consider the title of your website. Check out this website. Look at the very top of the page. The page is entitled “Home.” This person is telling the search engines that her page is about “home.” Her page should be entitled “Handmade Judaica mezuzot” or something similar. When people bookmark her page, it will show up as “home” in their browser bookmarks/favorites. Don’t miss the opportunity of telling search engines and surfers what your page is about in the title of your page. A 9-12 word title is a good length and should contain the words that people would use to find your website.

3 - Fix your headings. Check out this page. I have the following headings on the page:
Landlord’s Guide to Ohio Eviction Law
Inside “Ohio Eviction Law Kit”
Testimonials - Landlord’s Guide to Ohio Eviction Law
Why purchase the Landlord’s Guide to Ohio Eviction Law
Customers who bought the Ohio Eviction Kit also bought
Sample text from Landlord’s Guide to Ohio Eviction Law
Do you see a pattern?

I keep putting “Ohio Eviction Law” in the headings. I’m telling Google, Yahoo and any other search engine that will pay attention that my page is about “Ohio Eviction Law.” If you can’t tell, check out the big bold text with “Ohio Eviction Law” everywhere. I know that a lot of people are searching for the keywords, “Ohio Eviction Law.” I want those people to find my page.

4 - How do I know what people are using as search terms? Check out the yahoo keyword selector tool and do some research. Type in some search terms and check out the results.

5 - Optimize your text. If you have a web page about rubber stamp art then “rubber stamp art” better be all over that web page. Don’t overdo it. But I would try to get “rubber stamp art” or combinations thereof in every other sentence. If another keyword is “rubber stamp ink” then devote a second web page to that keyword. A good tip is to only focus on one keyword/keyphrase per web page.

Those are some basic tips on boosting your search engine placement and getting traffic to your site. I’ll add more later.

Looking for more advice on how to get traffic to your website, check out my book, Ebook success: Guide to Starting your Ebook Business Now.

Future topics - more tips on getting traffic to your site; creating an effective sales page; so you want to sell your printed book on the internet; how do I get people to comment on my blog.

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