The old adage - “If it sounds too good to be true then it probably is” - should be kept in mind when entering the ebook/internet industry. The general myth is that you will make tens of thousands of dollars a month selling your digital good with little work on your part. From my experience, I can tell you the following:

I recommend having a website from which you can sell your ebook. I’ll explore some other alternatives to selling your ebook on a website later. If you do decide to create your website to sell your ebook then consider the following:

1 - Websites don’t demand it but usually lead to constant tinkering. This is fine and good if you love to tinker and try to constantly improve sales and traffic and if you know html. If you don’t know html and are paying someone to design and maintain your website, you can quickly eat up your profits in site maintenance charges. So don’t believe the myth that you can create a website for digital product sales; it will run itself; and you will make tons of money with little effort and little expense.

2 - If you created a website and our selling a digital product on it then you are way beyond the average internet user in terms of computer savvy. What does this mean? Well, I often wonder how people were even able to buy my product in the first place with some of the tech support questions I get. Actually, I wonder how they got on the internet in the first place or even how they turned on their computer. This goes back to the first myth about internet business be self-sustaining and requiring little work. Hopefully, your customer issues are rare, but chances are you will be unable to create a maintenance free website and technical support free product. Be prepared to get your hands dirty.

3 - Concerning technical support issues - as they come up and if you have a forum, put the question/support issue and your response in the forum for all to see. Over time, you will cover almost all such issues and will be able to refer other customers there for similar issues.

4 - The internet is still in its infancy. If you hope to succeed then you will need to keep abreast of the latest changes in order to use them towards maintaining or increasing sales. There are no free lunches out there. Internet sales of digital products requires time and effort and constant learning. Anyone telling you any differently is trying to take your hard-earned in exchange for dreams and fantasy.

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