Spam is really hurting my ebook/digital product business. I have an automated system through payloadz.com that sends an email to the buyer and myself with the download link to the digital product that they purchased. How this works is paypal notifies payloadz of the sale and payloadz sends out the email. The buyer theoretically gets the email, follows the instructions, and downloads the product at the link specified.

Payloadz.com send this email to the customer as the primary recipient and to me as a copied recipient – a nice little system in theory. What can go wrong?

1 – The buyer’s email provider may filter out the payloadz email as spam and the buyer never gets it.
2 – The buyer’s email application may filter out the payloadz email as spam and the buyer never checks his/her spam/junk mailbox.
3 – The buyer’s email service may send back a return email requiring the seller to authenticate him/herself.
4 – Payloadz email may not be immediate and may be delayed several hours or not be sent at all.

Almost all of these problems are the result of the war on spam. The problem is the war on spam also takes a number of innocent victims. Because of these increased defenses to spam (many of which my buyers are unaware of), I’m blamed for not delivering my product. This results in a poor customer experience and less business.

Eventually, product delivery will have to emulate the ClickBank model. After payment, the buyer is redirected to a download page and email is not relied upon to do the job.

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