If I were a comic strip artist, I would draw a single scene comic strip where you would see a hospital room and a website personified in a hospital bed. Mr. Website would be laid up perhaps in a full body cast and on a life support system. Over in the corner, you would see Google and Paypal personified. Paypal and Google would be dressed in black and wearing hats and trench coats and probably dark glasses. They would be kind of huddled over in a shady sort of way with sneaky smiles and with their hands clearly on a plug. The plug would lead back to the life support system. If I were an artist of any sort, I would love to draw that.
Creative Commons License photo credit: brykmantra

The point is - does your website’s survival hang on the whims of Google and Paypal? Do they control the sources of income to your website? What if Google or Paypal just cuts you off? It can happen. It’s already happened to many others. Google and Paypal are dictatorships. If they drop you, you really have no appeal. If you violate their nebulous terms of service, you’re out of luck. Bye bye! Have a nice life!

You need to establish alternate sources of income. Do not rely strictly upon adsense or solely upon paypal payment processing. Have a backup plan for paypal and a means of other income besides adsense. Institute these plans now so you’re not caught in a lurch and losing a few days of sales because paypal gave you the boot.

I use Clickbank for payment processing on this website. I’ve also set up alternate sources of income besides adsense by selling my own ebook and joining affiliate programs through ejunkie.com. There are plenty of income sources for bloggers out there. Do yourself a favor and diversify early.

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