Back in February 2006, I purchased the services of Constant Contact. What is Constant Contact? Constant Contact is a web based email marketing application. It allows me to manage emails and create (among other things) e-newsletters that have the ultimate goal of promoting my websites and products. You think you can do that with Outlook or some other email application? Good luck! How do people sign up for your newsletter? How do they opt out if they don’t want to receive it anymore? Can you track who opens your e-newsletter, how many times they do, when they open it, whom they forward it to, or what links they click on in your e-newsletter? Can you sell items directly from your newsletter? Can your email application manage 5000 contacts, 10,000, how about 20,000 contacts?

Are you starting to understand the power of Constant Contact? Currently I have 3917 subscribers to my Constant Contact newsletters. Imagine that - I send out an email newsletter to almost 4000 people at a pop. My subscriber list grows by almost 200 a month. I mainly use it for my Ohio landlord tenant site. My partner is too cheap to authorize funds to pay for our $50 a month subscription to Constant Contact (cost varies according to amount of subscribers) so I pay for it out of my own pocket. Why? Because I realize the power of this application. Every time I send out an e-newsletter, I generally can count on about $100 immediately and probably another $50-$100 in the weeks following its receipt by subscribers. And I’m still learning how to market through e-newsletters. Imagine its power in the hands of someone who really knows marketing. Or imagine its power in a few years when I ship off an e-newsletter to 8000 subscribers at a time.

Almost all of these subscribers are past purchasers of one of my products. What do they say? If you want to drum up more business start with your former clients/customers.

What else am I doing with Constant Contact? I’m providing all my past customers with a little reminder that my website is still out there. I’m basically keeping my product in their minds so they can buy more or refer my site to others. Why does any large company advertise so profusely? To keep their product in the forefront of our minds. I’m doing the same thing with my product.

Here’s another example. Let’s say I come out with a new product. I can put that product in front of 4000 pairs of eyes in an instant. I can also entice them by rewarding them with a nice discount for being a past customer. Everybody likes products that are on sale. Let’s say I offer them the product for $20. If I convert 0.5% of those 4000, I make $400. If I convert 1%, I make $800. If my subscriber list is 8000 strong, then just double those numbers. Not a bad little bankroll for just popping off an email, huh?

Want to make real money on the internet? It’s really simple. Build an email list and market your product to the people on that list.

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