I’ve read posts from some people claiming to have quit their day job as a result of enormous adsense earnings. A lot of people inflate their max bench press by at least 25% as well. For that matter, people exaggerate about all sorts of things. Human nature is to exaggerate - to make ourselves seem better than we really are.

In my opinion, not many people quit their day job as a result of huge adsense profits because their day job is running websites to begin with. In other words, if you are making beaucoup adsense bucks, it’s because your main job is running websites. In my opinion, there are very few people who can hold down a 9 to 5 and somehow find the time to make one or more websites profitable enough to later quit that 9 to 5′er - unless you’re making $8 an hour at McDonald’s. You might be able to leave that job behind.

I’ve always said that adsense is only part of the formula to internet financial success. A multi-pronged financial attack is the plan to follow. A buddy and I jokingly refer to adsense as adcents or adpennies. When you first start out trying to turn the adsense buck, it can seem like adpennies. And friends may laugh at your $2-3 a day earnings. But $3 a day is still over a grand a year and close to a check a month from google. If you want to quit your day job, you better be thinking about a couple hundie a day.

Without further ado, here are my rules for adsense success:

1 - Don’t make adsense the sole income source for your websites.

2 - You’ll notice I said websites (plural) - I feel that you need to diversify with several websites if you want to turn the adsense buck unless you started a website a decade or so ago and already have a ton of traffic.

3 - Don’t overdo it though - stretch yourself too thin and you’ll only hurt your earnings.

4 - This is the number one rule - TRAFFIC! If you want to make a lot of money with adsense, you’ll need a lot of traffic. Hey, in most instances, you’re only getting pennies a click. You’re going to need several hundred to a thousand clicks to pull home the big adsense bucks.

5 - Don’t quit your day job even if you are pulling home some serious adsense coin. Adsense earnings can fluctuate dramatically with the prevailing internet weather. If you do quit your day job, then have other income generating sources on line.

I’ll focus on more detailed adsense earnings tips in my next post.

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